Jammu is undergoing a remarkable transformation. Once seen primarily as a transit point for pilgrims heading to Vaishno Devi or tourists bound for Kashmir, the city is rapidly emerging as a vibrant youth-culture capital in its own right.
The Numbers Tell the Story
Tourist footfall in Jammu has increased by 34% year-on-year, with a significant portion now choosing to spend extended time exploring the city's offerings rather than merely passing through.
Women Leading the Food Revolution
Perhaps most striking is the emergence of women-led food markets. The weekly "Dogra Flavors" market near Raghunath Temple now hosts over 40 women entrepreneurs.
