If you already shoot reels on your phone, this one costs you an afternoon and pays ₹50,000.
The National Health Authority, under the Ministry of Health and Family Welfare, has opened a reel-making competition on MyGov around Aarogya Setu 2.0 — the rebuilt version of the app, now oriented around ABHA digital health records rather than contact tracing. It is open to all citizens, which includes every student in Jammu with a smartphone.
The dates
- Opened: 27 August 2026
- Closes: 9 September 2026, 11:59 PM IST
That is under two weeks. It is also the entire reason this is worth your time — a short window keeps the entry count down.
The rules, in full
- The video must be in portrait mode.
- It must be in MP4 format.
- Maximum duration 90 seconds.
- The work must be original.
- It must not contain offensive, political or religious content.
Pick one of five themes
- Show how Aarogya Setu 2.0 simplifies your healthcare journey.
- Highlight one or more features of Aarogya Setu 2.0.
- Create a real-life or fictional story.
- Promote digital healthcare through a creative reel.
- Share your vision for a digitally connected healthcare ecosystem.
Theme three is the open door. "Real-life or fictional story" means you are not obliged to make an explainer — a short narrative about a grandparent's hospital file, or a student trying to find an old prescription before a medical entrance form, is entirely within the brief and will stand out against a field of feature demos.
How to submit
Entries go through the MyGov task page. You submit a link rather than the file itself — either pasted into a Word or PDF document, or as a public social media link. Make sure whatever you link is actually set to public before you submit it; a private or unlisted video is the most common way a good entry gets disqualified.
The prize
One award: Best Reel — ₹50,000. Single prize, no runners-up, which cuts both ways — but for ninety seconds of work against a thin national field, the arithmetic is still good.
Don't get caught out
Shoot vertical from the start rather than cropping a landscape clip. Export as MP4, not MOV. Keep it under ninety seconds including titles. And file a day early — MyGov deadlines are hard stops at 11:59 PM, and the portal does not get faster as one approaches.
Sources
- MyGov — Aarogya Setu 2.0 Reel Making Competition, National Health Authority, Ministry of Health & Family Welfare (dates, themes, format rules and prize)
